It’s one I have heard asked so many times. Once asked, it casts a shadow over all that follows.
The question?
What budget do we have?
Start with the availability of budget and you run aground quickly.
I have led many creative sessions around the country and money has no place in early stage thinking.
We have an inherited belief that money rather than human resourcefulness is our most valued currency.
Switch that around and you find a new energy and imagination and release people to explore the unknown.
Most importantly you uncover a rich seam of ideas and talents.
Money doesn’t spark the imagination – it inhibits it.
Question to kill the imagination
